How the GDPR inspired a new approach to email data protection

1 min read

Every day new tech companies are popping up and looking to make their mark in the business world, but the majority of them fail to actually launch. In fact, according to the most recent data from the Office of National Statistics, 80% of new companies in the U.K. fail in their first year, and similar figures can be found in the U.S and across the E.U. when it comes to the success rate of first-time entrepreneurs.

When so many startups fail, which ones will succeed?

When a company does survive its first year in business, it’s certainly a milestone worth celebrating. But many factors can come into play that can determine whether a company then makes it to three or five years, let alone beyond. For the 10-20% of companies that do make it past their first year, big challenges are still often present. This means that many startups won’t reach future ‘anniversaries’, and only a fraction of them will actually make it to the five year mark.

When companies do become success stories, such as Zivver, which celebrated its 6th anniversary recently on the heels of fresh capital investment, it’s worth taking a moment to learn what helped set them apart, as there are often lessons that can be applied to others.

Rick Goud, Zivver’s Founder and CIO, was recently interviewed by Aviva Zacks, a cybersecurity expert for Safety Detectives, and touched on this subject.

In this insightful interview, Rick shares his thoughts on why he felt there was a growing need for new solutions in the market to help effectively protect sensitive data, especially when the GDPR was coming into effect, as well as what he sees as the biggest cybersecurity threat facing companies today and how to tackle it. Plus, he also reveals what makes Zivver unique when it comes to key management, and why this matters with email data protection.

Read Rick’s interview with Safety Detectives

Written by

Kate O'Neill

Originally published on May 11, 2021

Last update on May 11, 2021